Online Jewelry: Tips for Safe Shopping
Online Jewelry: Tips for Safe Shopping
By 2025, one in five pieces of jewelry will be purchased online. This is stated in the recent report “Watches & Jewellery” by McKinsey, the world’s largest business consulting firm, which analyzes different sectors of the fashion market every year.
As with every sector, buying jewelry online has many advantages: the convenience of choosing and purchasing without leaving your home; the possibility of finding products from every brand on the web, even those not available in local stores; the speed and security of purchases, guaranteed by e-commerce website technology.
But is it always safe to buy online when it comes to jewelry?
What risks can you be exposed to and what should you pay attention to in order to avoid them?
In this article, we suggest some practical rules to follow to approach your web purchases with peace of mind.
Online Jewelry: Tips for Safe Shopping
What risks are involved when purchasing jewelry online
From an e-commerce perspective, buying rings or necklaces on the web is no different from purchasing a book or an appliance: the mechanism is the same and initially, therefore, so are the dangers, mainly related to the reliability of the website. In the case of jewelry, however, there is a greater risk component, linked to the intrinsic value of the products, which depends on precious raw materials, such as metals and precious stones, the design, often linked to a famous brand, and the craftsmanship, which must be expertly executed. Furthermore, very often the occasion for buying a piece of jewelry is that of an important gift, which therefore also has sentimental value.
The greatest danger is obviously that of purchasing a fake piece of jewelry or one bearing a counterfeit brand. But more complex and equally unpleasant situations can occur: for example, it is not easy for the average consumer to recognize a zircon instead of a diamond, or a piece of jewelry that should be gold but is only plated. There is therefore the risk of ending up with a piece of jewelry of poor value and which, above all, does not correspond to what was spent to purchase it.
These dangers, however, can be eliminated with a few fundamental rules that protect against unpleasant surprises and, indeed, make the purchasing experience pleasant and safe.
Tips for Buying Jewelry Online Safely
Here are three rules that we recommend you always keep in mind when you are about to purchase a piece of jewelry on the web.
1. Check the information on the website
The first rule is to be clear about who you are buying from: the store name or owner’s name and company details must be clearly visible on the website. It can also be useful to verify if there is a physical store, with address, phone number, and email. If the information is scarce and unclear, it is better to investigate further before trusting. Conversely, a known and appreciated name and a well-known brand are certainly a guarantee of reliability.
DAVERIO1933 Jewelry Store in Bergamo
2. Check the product information
Online jewelry obviously cannot be tried on or seen up close, but precisely for this reason it must be accurately described: the characteristics of the metals and stones used must be specified (for example the carats of gold and diamonds), the dimensions, the weight. The photos must also be clear and professional and must show the jewelry from multiple viewpoints. Finally, but fundamentally, the jewelry must be accompanied by certificates of authenticity and warranty.
The Daverio1933 warranty certificate ensures the authenticity of the jewelry
3. Check information on payments, delivery, returns
Before adding the chosen piece of jewelry to your cart and proceeding with the order, look for and read the information on
– accepted payment methods
– delivery methods, times and costs
– return and refund procedures
If this information is also clearly visible and described clearly, the website is certainly reliable and you will be able to purchase your jewelry online without worry.
